Aēsop chose to work with Raeburn largely because of the brand’s responsible design practices, and how it had pioneered the reworking of left over or deadstock fabrics. “We approached Raeburn with the idea for a collaborative project having long admired Christopher’s ability to blend utility and convenience with aesthetic desirability.” Aēsop explained. “With a shared commitment to responsible design, we have created a concept inspired by the post-Covid needs of our customer as they navigate the new normal.” It’ll be Raeburn’s first beauty-related project and a beautiful way for Aēsop to evolve its sustainable and circular design principles.
What we know so far is that the collab two has been created with customer needs at front of mind, highlighting both brand’s shared commitment to practicality, functionality and purpose. “We wanted to push ourselves to be sure we'd be creating something truly innovative for the market,” Christopher Raeburn told press. “Above everything we wanted to provide a truly unique, responsibly designed product which would provide the perfect companion for our naturally curious customers in the rapidly changing world of today.” We won’t find out what this really means until the drop in January 2021. Until then… geranium leaf all day, every day.