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17.07.2020

Is Fuchsia the New Millennial Pink? Yes, According to Vogue

Wow. Not easy to scroll past this, huh? That’s the power of fuchsia. Its unapologetic demand for attention is the reason why — according to a recent article published by Vogue Germany — the fluorescent pink is here to tell our pleasant and inoffensive shade of 'millennial pink' to MOVE. ON. OVER. Or at least make a little room for you to consider bringing its emancipated and confident sister along, too. (And not just because you’ll look bomb in it.)

@mikaelahallen
Is **Fuchsia** the New Millennial Pink? Yes, According to Vogue
Djamilla Rosa Cochran/WireImage

1. How It All Started:

Millennial pink originated as Pantone’s colour of the year (officially called ‘Rose Quartz’) in 2016 and quickly rose to popularity among brands and influencers. Thus becoming a — if not THE — key component of the millennial aesthetic (sorry, monstera plant). As much as we love a good baby pink, because it reminds us of Cam'ron (pictured), Baby Phat, Ciara and our overarching love-hate relationship with Y2K style, in many ways we've become desensitised to its gentle beauty after such concentrated use in branding and advertising over the last few years. So, millennial pink turned into fuchsia and became more powerful, and a lot more political, in the process.

Credit: Djamilla Rosa Cochran/WireImage
@nlmarilyn

2. Why Fuchsia?

Vogue Germany calls fuchsia “the political pink of a youth movement that clearly states: ‘Enough is enough.’” That could mean: enough mindless buying just for the sake of newness, enough broadcasting a perfect but totally unrealistic life on Instagram, and enough staying silent about, and not getting involved in, what’s really going on. So, in a way, fuchsia is an obvious choice. It’s the grown-up (yet definitely not more calm) version of millennial pink. It’s a colour that’s come into its own. It shows up, it’s present. It stands up for its rights. It makes itself heard and seen. And looks bomb while doing so. Plus, as Vogue points out, the flashy colour manages to stand out on a social media feed, which means it’s a great tool to beat the algorithm and get your message seen by a big audience.

Credit: @nlmarilyn
TIMOTHY A. CLARY/AFP via Getty Images

3. Why Now?

We all love and wear pink today. Why? Probably because of some of the most iconic moments in recent fashion history. Ever seen a pic of Jackie Kennedy in her pink ensemble (and cute lil pillbox hat)? Exactly. But there were others, of course: In the ’70s, the Ramones made it punk. In the ’90s, Gwen Stefani dyed her hair pink to rebel against gender roles. In the ’00s, Cam’Ron rocked a matching pink fur coat and hat (and flip phone) to … also rebel against gender roles? Maybe. Nowadays the colour pink is most widely associated with the LGBTQ+ community, as well as the fight for equality, diversity and sexual, reproductive and social rights. Maybe you’ve recently seen a picture of Marsha P. Johnson on your Instagram feed? She was a Black queer activist strongly involved in the Stonewall Riots, is still an admired figure in the movement and, as Vogue explains, possibly one of the reasons fuchsia is so popular again today.

Credit: TIMOTHY A. CLARY/AFP via Getty Images
@mikaelahallen

4. What Now?

Deep dive into your wardrobe and wear the pink pieces you already own with a newfound pride. Know the struggles and the victories that came before you, which allow you to freely wear all shades of pink — no matter how you identify.

Credit: @mikaelahallen