If having freckles without spending hours in the sun (or without having the genes) doesn’t convince you, then this will: Freck’s beauty and skincare lines are free of alcohol, parabens, phthalates, gluten, cruelty and animal byproducts. Phew. So, what’s left? Just innovative products (including aforementioned Insta hype aka the world’s first freckle cosmetic) with a fun attitude, a positive outlook and an empowering community that can’t wait for you to join. Well, welcome to the Freck fam!