By subscribing to the newsletter, I consent to having Itsapark to process my personal data on the following conditions.

1. Who is the controller of your personal data?

The Swedish company, H&M Hennes & Mauritz GBC AB (“Itsapark“), is the controller of the personal data you submit to us and responsible for your personal data under applicable data protection laws.

2. Why do we use your personal data?

We process your personal data only for the purpose of sending newsletters about Itsapark, marketing offers, information surveys and invitations] through e-mails.

3. What types of personal data do we process?

We will process your contact information such as name and e-mail address you filled in when you signed-up for receiving e-mails from us.

4. Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the service mentioned above, to media agencies and technical suppliers for distribution of physical and digital direct marketing. We never pass on, sell or swap your data for marketing purposes to third parties outside the H&M group.

5. What is the legal ground to process your personal data?

The processing of your personal data is based on your consent when you agree to direct marketing. Except for postal marketing, including catalogues, that will be sent to you based on our legitimate interest.

6. Your right to withdraw your consent:

You have the right to withdraw your consent for the processing of your personal data at any time and object to direct marketing. When you do so Itsapark will delete your personal data and won't be able to send you any further direct marketing offers or information based on your consent. You can opt out from direct marketing by following the instruction in each marketing post.

7. How long do we save your data?

We will keep your data for direct marketing until you withdraw your consent. For e-mail marketing we will consider you an inactive customer if you haven't opened an e-mail for within the last year. After this time period your personal data will be deleted.

8. Where do we store your data?

The data that we collect from you is stored within the European Economic Area (“EEA”) but may also be transferred to and processed in a location outside of the EEA. Any such transfer of your personal data will be carried out in compliance with applicable laws. For transfers outside the EEA, Itsapark will use Standard Contractual Clauses and Privacy Shield as safeguards for countries without adequacy decision from the European Commission.

9. How can you exercise your rights?

We take data protection very seriously and therefore we have dedicated customer service personnel who handles your requests in relation to your rights stated above. You can always reach them at Data Protection Officer: We have appointed a Data Protection Officer to ensure that we continuously process your personal data in an open, accurate and legal manner. You can contact our Data Protection Officer at and write DPO as subject matter. Right to complain with a supervisory Authority: If you consider H&M Hennes & Mauritz GBC AB (“Itsapark“) to process your personal data in a incorrect way you can contact us. You also have the right to turn in a complaint to a supervisory authority in your country.