All cookies have an owner which tells you who the cookie belongs to. The owner is the domain specified in the cookie. Whenever you visit our website, we place cookies onto your device. Such cookies are called “first-party” cookies, whereas cookies set by a different owner, e.g. Google or Facebook, are called “third-party” cookies.
Below you will find more detailed information about our cookies and the reason for using them.
Strictly necessary cookies Some cookies are strictly necessary for you to be able to experience the full functionality of our site and for us to deliver upon our promises. For example, these cookies allow you to log-in to your Itsapark account and consume curated content. Without these cookies, some parts of our site and services just won’t work as they should.
Functional cookies Functional cookies allow our site to remember your preferences, helping you to customize your content on our website. This way we can remember you when you return to our site and to give you best possible user experience.
Performance cookies Performance cookies tell us about how you use the site and they help us to make it better. For example, these cookies count the number of visitors to our website and see how visitors move around when they are using it. This helps us to improve the way our site works, for example, by ensuring that users find what they are looking for easily.
Targeting cookies Targeting cookies are used to deliver advertised content beyond what is strictly necessary for providing curated content. Advertising cookies can be used to track the effectiveness of our ad campaigns on third party websites. These cookies (third-party cookies) are placed on our site by third-party providers such as Google and Facebook and they may remember your web browsing activity and may be used to understand about your demographics, such as age and gender. Basically, only pseudonymous information is collected and used, and the purpose is to provide you with promotional content that may be relevant to you. These advertising measures can also be carried out across devices.
Cookies can be stored for varying lengths of time on your browser or device. Persistent cookies will be stored in one of your browser's subfolders until you delete them manually or your browser deletes them based on the duration period contained within the cookie's file. Their duration depends on the date of expiry written in them. Session cookies are erased when you close your browser. When you restart your browser and go back to the site that created the cookie, the website will not recognise you. Data gathered through other tracking technologies such as tags and pixels are saved for 24 months.
We use Persistent first- and third-party cookies to gain insights about your shopping preferences so we can provide you with personalized website content and promos.
We never sell your data to any third party. Nor do we share your data with anyone except for H&M Group companies and trusted third parties carrying out certain tasks for us in the fields of user configuration, website performance monitoring, website optimization and target group advertising.
The data that we collect from you or from others is stored within the European Union and the European Economic Area (“EU/EEA”) but may also be transferred to and processed in a country outside of the EU/EEA, where the level of data protection may be lower than in the EU. Any such transfer of your personal data will be carried out in compliance with applicable laws. In case we need to transfer personal data to countries outside of the EU/EEA not qualifying as a safe country by the European Commission we will yet protect your privacy by the use of approved safeguard measures such as Standard Contractual Clauses or EU-US Privacy Shield Framework (if applicable, e.g. Google, Inc. or Facebook, Inc.).
If you like more detailed information about our data transfers, in particular on the adequate safeguards for third country transfers and where they are available, please contact email@example.com.
You can set the cookies On or Off with the Consent Management tool at your first visit. Please note that if you choose to disable cookies, you will not be able to take advantage of all our features. You can also change your settings for cookies at any time under Cookie Settings or withdraw your consent to certain cookies.
You can also prevent the setting of cookies by changing the appropriate settings in your browser or delete the cookies in your browser. In this case, however, not all functions of the website may be available to you.