The Edit

Denim, But Make It Organic

The perfect pair of jeans is out there, they say. You’ll find them when you least expect it, they say. Well, surprise! Here are the styles we reckon will be big when jeans weather hits. Prepared just before you knew you needed it, so you can avoid the Autumn/Winter panic purchase. And psssst, they’re all organic.

29 items curated by Itsapark

Just the GOOD STUFF
Just the GOOD STUFF

We comb the universe for feel-good fashion and lifestyle inspo, so just the good stuff lands in your inbox.

Brand Discovery

Discover: Easy Living Essentials

Sustainable living, made easy. Literally. We’ve taken the very very grueling — JK, the extremely fun! — task of scouring the Internet for the best brands combining excellent design with exemplary sustainability efforts. And, after many hours of research (and many virtual detours to our own mood boards), here we finally have them. Happy living!

30 items curated by Itsapark

Outfit Ideas

Classic Combos: Legs Out Edition

If you’re looking for maximum leg room this summer, trust in these classic combos to get you there first class. Fierce blazer and sneakers, hot leather shorts and tank top — name more iconic duos? Don’t mind if we do:

64 items curated by Itsapark

Outfit Ideas

Outfit Ideas: Summer Forever

Who says summer can’t last forever? As you make the most of these sunsoaked hours — whether you’re picnicing at the park or celebrating on a rooftop with your friends — you realise: Summer is a state of mind. These four romantic outfits come through whenever you might need a little reminder of that.

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The Edit

Summer Favourites

Oh hey! Guess what — we’ve crunched the numbers and these are the most loved pieces this week. Why don’t you start from here?

57 items curated by Itsapark

Brand Discovery

Discover: Good Clean Beauty

Making a difference usually starts with ourselves — one part of which can be beauty that’s just as good to us as it is to the environment. From fake freckles to natural cleansers and even empowering scents, we’ve found the cleanest beauty options that are second only to bare skin.

27 items curated by Itsapark

The Edit

Love on Top

Denim cut-offs, midi skirts and sporty shorts got your summer bottoms sorted. Now it’s time to show your top half some love. Enter: Everybody’s darlings, aka lovely tops in summer’s favourite shapes — and the Earth’s favourite sustainably sourced materials.

33 items curated by Itsapark

Outfit Ideas

In Your Element

We can tell you what the future holds — and by ‘future’ we mean which bold, sensual, innovative or naturally graceful look you’ll be serving real soon. Don’t know which vibe you’re going for? Here’s a selection of zodiac-inspired key pieces that’ll make you feel right in your element:

94 items curated by Itsapark

Outfit Ideas

Minimal Holiday

If you’re a full-time minimalist or just someone who is embarking on a hand-luggage-only holiday, you’re going to want to click this. It’s a shoppable checklist for chic and unfussy out-of-office essentials, that’ll serve well from beach to boardwalk dinner and every architecturally pleasing street in between. And these pieces aren’t just for out of towners — they’re also 100% staycation approved.

135 items curated by Itsapark

Brand Discovery

Vacation Mode On

We all deserve a break (and by ‘we’ we mean ‘you, us and the environment’). So, from flowy lyocell dresses, bikinis made of recycled waste and sunglasses produced from natural wood pulp, consider this your ultimate sustainable summer holiday packing guide that puts our planet at the top of the list.

51 items curated by Itsapark

Outfit Ideas

Classic Combos

Welcome to Summer Outfit Formulas 101! Today's lesson: classic combos that come together in seconds, take you from day to night all week and last you well beyond the summer (but let’s not think about that yet).

83 items curated by Itsapark

Outfit Ideas

True Glam

Your social planner might be lacking a bit of pizazz rn, but that cold truth doesn’t always have to be evident in your outfits. Enter not-going-out-but-getting-dressed-anyway: a mood enhancer, a content facilitator, a reminder to yourself that you’re hot stuff.

121 items curated by Itsapark

The Edit

Feelin’ My Selfie

Maximum hours of sunlight mean maximum potential to take those fresh-faced, sunkissed summer selfies. But whether you’ll be taking a pic or not, these essentials add picture-perfect detail to your look:

71 items curated by Itsapark

The Edit

Pre-Owned Wardrobe

Set the foundation for a successful romantic wardrobe with a capsule of versatile essentials, found entirely pre-loved. Whether it’s shopped or swapped, it’ll forever be unique.

60 items curated by Itsapark

The Edit

Dressy Dresses

There are few feelings in the world greater than walking around in a fancy frock, even if (or especially if?) there’s nowhere to go. And that’s why we’re nudging you (with a volume sleeve-adorned elbow) into the edit below.

149 items curated by Itsapark

Brand Discovery

Real Deal

Shopping pre-owned and past season is one of the most affordable ways to shop sustainably. But where do you start? Right here! Tap below for our fave places to grab a feel-good bargain, based on exactly what you’re looking for.

225 items curated by Itsapark

Brand Discovery

Summer of Sustainability

This selection of our favourite summery brands ticks all our boxes by doing good inside and out (and all around). Tap below to explore beautiful designs with a sustainable focus, at very kind prices. So good!

91 items curated by Itsapark

Outfit Ideas

Modern Romance

Once the blossoms are out, even the most minimal dressers can’t help falling for a romantic gesture. Get ready to submit to all the feelings, and add a flurry of romance to your look.

128 items curated by Itsapark

The Edit

White Out

Dress like you’re going on holiday, even if you’re just sitting on your balcony, with this tidy edit of bright whites.

103 items curated by Itsapark

Outfit Ideas

Staycation Essentials

Stay home, stay comfy, stay cute. Here are our favourite little helpers for entering staycation mode — whether you’re chilling at home or hitting the park.

77 items curated by Itsapark

The Edit

Top Up

It’s time for the wardrobe change over! With the chunky knits packed away, you can now make space for a few of summer’s finest little jersey tops. There are so many good ones this season, tap on for our ‘top’ picks all under 30€.

58 items curated by Itsapark

The Edit

Pre-Owned Denim

Not just a wardrobe staple, but a best friend in fashion; denim has defined some of the most iconic looks since forever. Dip into decades past to find the piece that’ll make your future looks pop.

46 items curated by Itsapark

The Edit

Vegan Leather

Looking for something different? Here are the best leather alternatives from Insta faves like Nanushka, Vejas, Weekday and more.

57 items curated by Itsapark

The Edit

Organic Cotton Comfort

Whether you’re working from home, or home from work, you’d best slip into something a little more comfortable. And what could feel better than organic cotton?

83 items curated by Itsapark