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11.08.2020

Meet the Maker: Gustaf Westman and His Iconic Curvy Mirror

A strange thing happened when we opened instagram some weeks ago — we became more captivated with a certain set of mirrors than the outfits that were being shot through them. Well-dressed women like Hanna Mw and Fanny Ekstrand were out there posting fire fits (we can only assume, since we were so distracted) and the internet was collectively screaming “SDFHIBSDB WHAT’S THAT MIRROR”. Well, that mirror is in fact Gustaf Westman, a young Swedish designer — once architecture student, once fashion designer, now god of iso selfies. His work is fun, fresh and pops like good design should. We hit him up to get the low down on becoming an instant hit among our favourite internet friends with his ‘Curvy Mirror’, and lucky for us he obliged.

@gustafwestman
Meet the Maker: **Gustaf Westman** and His Iconic Curvy Mirror
@gustafwestman

Hi Gustaf! First, how does it feel to have single-handedly revolutionised the mirror selfie on Instagram?

Oh haha! Don’t know if I have done that. But if I did, I guess it feels fun and weird at the same time!

Credit: @gustafwestman
@gustafwestman

Ok, more seriously, how did it all happen? Do you remember the sale that started the phenomena?

It’s been going slow up here in Sweden for a while, I did some small projects that got some attention. But for real I would say that things started to happen when Swedish stylist Hanna Mw got her mirror! Then right after that Linn Eklund got a mirror. Both of their homes are incredibly cool and I guess that inspired many other people.

Credit: @gustafwestman
@gustafwestman

You make other things for the home too. How did you find out furniture and object design was your calling?

It’s always been my dream to design stuff. I've tried fashion before, and I studied architecture some years ago. But when I tried out designing furniture, I kind of instantly felt it was my thing!

Credit: @gustafwestman
@gustafwestman

And what would you say your main influences are?

It’s always hard to say. I’m always trying to design for interesting people, so these people are my main source of inspiration. But of course I’m very interested in design and art history, so I get so much influence from there too.

Credit: @gustafwestman
@gustafwestman

Can you tell me about the materials you use? Are you careful with what you select and which resources you use?

I work mostly with wood and coloured wood. When it comes to my production, I work with a local woodworker located in Sweden 15 minutes from where I grew up. And I always use local material.

Credit: @gustafwestman
@gustafwestman

Buying unique décor from small makers like yourself — things you invest in and keep forever — is a type of conscious consuming. Do you have any personal sustainable or circular commitments or beliefs?

It’s a hard question — we of course need to change our behaviours when it comes to consumption. But, for me, that doesn’t mean we should stop producing things. We will always need design that reflects our time, in order to understand our time. I can sometimes get tired that small scale designers always have to be super sustainable to be accepted, when we are not the problem in the bigger picture. Totally agree buying stuff that lasts is a type of conscious consumption, and my stuff is made so it can stay forever — and I hope that my customers buy my stuff with that thought in mind.

Credit: @gustafwestman
@gustafwestman

How do you feel about buying ’stuff’?

When it comes to myself, I buy almost everything second hand — both interior and clothes. I actually don’t remember the last time I bought something new. If I buy new stuff it’s always something that I thought about for a long time and something I know I will keep.

Credit: @gustafwestman
@gustafwestman

What was the first posh thing you bought for your own home? And do you still love it?

I guess the first design item I bought with my own money was three Grand Prix chairs by Arne Jacobsen. They were absolutely over priced... one was broken and there’s paint all over them. But I love them anyway and will keep them forever!

Credit: @gustafwestman
@gustafwestman

Can you name some other makers who are impressing you right now? What do they do that you love?

First I would say Swedish designer Siri Svedborg — she makes the coolest furniture and definitely deserves more attention! Look her up! When it comes to more established people, I'm very inspired by Sabine Marcelis, Thomas Barger and Max Lamb at the moment.

Credit: @gustafwestman
@gustafwestman

And, finally, what is next? What comes after the curvy mirror?

Right now I’m making a project together with Swedish Halebop — my plan is to make a chair in reused plastic. Then I have some other furniture that I will release... and also some secret projects.

Credit: @gustafwestman