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The Expert: @yo_jules on the Swimwear Fits to Flex Your Best Assets

Choosing the right swimwear for your beautiful bod can sometimes feel more complicated than an Olympic dive. We get it. And since we have limited access to our favourite IRL stores, buying something that’ll feel amazing to wear for summers to come felt impossible — until we met Juliette Frijling, Instagram dream girl and creator of Bayu The Label. Inspired by a travelling life, Juliette started Bayu two years ago: “To be very honest it was almost accidental,” she tells us. “When I lived in Bali I started to make swim samples for myself to wear — pieces that made me really feel comfortable. I decided to make my own label so that I could offer other girls the same comfort, and make the wearer feel confident and sexy.” Who better to guide us through the hottest shapes of the season, and dish out insider intel on the cuts that’ll help us show off the best bits of out bodies? Literally no one.

The Expert: @yo_jules on the **Swimwear Fits** to Flex Your Best Assets

To Flaunt or Elongate the Legs

“Go for a rounded ’90s cut, with medium coverage on the bum. You can wear it high-waisted so it shows of your legs, or a little lower when you feel like you need extra coverage at the back.”

To Show Off the Butt

”A sliding bikini bottom is adjustable on the back, so you can wear it as cheeky as you like. A bonus: it’s excellent for softening tan lines.”

Q: What were you doing before you launched Bayu, what was the journey?

A: After a long road being undecided on what I wanted to do in life, I made the decision to go to Bali for a trip. Two weeks later, I booked a ticket back home to get all of my important stuff and then moved back to Bali. I lived my best life there, and got inspired to start Bayu The Label.

Credit: @bayuthelabel

If You Have Bigger Boobs

“Styles with wide straps or underwire are a great choice for bigger boobs. The Bayu ‘Temu’ top has wide straps for an extra support and comfort, and the ‘Inu’ top has a underwire so it gives an extra push.”

If You Have Smaller Boobs

“I love a backless bandeau like Bayu’s ‘Bini’ top on smaller boobs! It’s so cute! Of course, it also looks great on bigger boobs.”

To Emphasise Curvy Hips

“Choose something high rise with a Brazilian cut — they are the perfect bottoms to cinch your waist and emphasise your hips!”

Q: What’s your favourite piece you’ve designed?

A: My fave piece is our Signature 'Inu' top & 'Ila' bottoms in Bayu-Beige. The fit is SO perfect, and when you wear the bottoms a bit high-waisted it makes your legs look longer and I absolutely love that!

Credit: @bayuthelabel

To Draw Attention to Your Back

“A string bikini top or backless bandeau are great two styles — aside from a backless full-piece — with next to no back coverage. When you love your back, you need to show it off!”

To Frame the Décolletage

“A balcony style bikini top gives the perfect push. The Bayu ‘Inu’ top is more than ready to go wild with compliments to your collar bones and décolletage.”

Q: What’s the biggest lesson you’ve learned from starting Bayu?

A: The biggest lesson I’ve learned is that if you believe in something, you should go for it and make it work. I put so much time and effort in Bayu and it really made me realise that I can do anything.

Credit: @bayuthelabel
This Is It

Dive In

Sitting out in the sun (with SPF!) is not cancelled — whether that’s on your balcony or in the park around the corner. Here’s our selection of trending swimwear that’ll have you making waves this summer. Even if there’s no sea in sight.

194 items curated by Itsapark