Keep me updated
07.07.2020

Insta Fave @Detoxlife on Becoming Sustainable (Plus the 5 Pieces She's Rewearing Forever!)

“A small drop in the ocean means a lot.” Thanks to Johanna Ljunggren we think we may have just found our personal mantra for the month — along with five new brands creating beautiful clothes made to last. Oh! And 3 tips on how to start our sustainable journey. But let us take a step back: Johanna, founder of the sustainable wellness platform @detoxlife, is a consultant for fashion, beauty, agriculture and wellness companies, and our very own icon for circular living. In short, she gives advice on how to become more sustainable (and how to make the topic even cooler to talk about). If you’d like to see more of Johanna, make sure to check our Instagram for a glimpse into her zero waste morning routine.

@detoxlife
Insta Fave @Detoxlife on **Becoming Sustainable** (Plus the 5 Pieces She's Rewearing Forever!)
@detoxlife

Hi Johanna! What would you say are the three easiest and most rewarding things a person can do to be more sustainable?

1) Skip single use products. Owning your reusable cup and bottle is satisfying, and you don't have to throw anything away. If you ask for a take away coffee in your own cup, you will inspire others to do the same. 2) Find a style of your own and master up to your individuality. The concept of trends feels dated and often leads to over-consumption. 3) Make and grow your own. I have a tiny balcony filled with edible flowers and herbs. I add them to my food creations and it makes a lovely going away gift.

Credit: @detoxlife
@detoxlife

Got it. And what's the single most important rule when embarking on a sustainable life journey?

A small drop in the ocean still means a lot. Take it step by step, you don't need to redecorate your life to become more sustainable. Use what you got first, upcycling and reusing is THE way to be creative in the future.

Credit: @detoxlife
@detoxlife

And for everyone playing at home, what are the five pieces you keep coming back to? What do you love about them?

Credit: @detoxlife
1

A Part of the Art Modal Dress

“I've been working with A Part of the Art for a long time, and their Sienna Dress (made of cellulose from fast-growing trees) is the one I wear when I need to boost my self-esteem. It makes you feel like a goddess.”

Sienna Dress Pistachio

A Part of the Art Modal Dress

“I've been working with A Part of the Art for a long time, and their Sienna Dress (made of cellulose from fast-growing trees) is the one I wear when I need to boost my self-esteem. It makes you feel like a goddess.”

A Part of the Art
Sienna Dress Pistachio
250,00 EUR
2

Avavav Firenze Deadstock Blouse

“Avavav Firenze uses deadstock fabrics, which is great. I made a small collection of shirts and kimonos for the brand last year, and I count the founders Linda and Adam as my friends. Longing to visit them in Florence!”

Plissé Collar Blouse White

Avavav Firenze Deadstock Blouse

“Avavav Firenze uses deadstock fabrics, which is great. I made a small collection of shirts and kimonos for the brand last year, and I count the founders Linda and Adam as my friends. Longing to visit them in Florence!”

Avavav Firenze
Plissé Collar Blouse White
180,00 EUR
3

Phi Atelier Recycled Wool Sweater

“Phi Atelier makes beautiful garments, mostly in recycled cashmere and wool. Many of their sweaters are stripped, and I LOVE A GOOD STRIPE.”

18.2 Black/Blue

Phi Atelier Recycled Wool Sweater

“Phi Atelier makes beautiful garments, mostly in recycled cashmere and wool. Many of their sweaters are stripped, and I LOVE A GOOD STRIPE.”

Phi Atelier
18.2 Black/Blue
380,00 EUR
4

Vintner's Daughter Active Botanical Serum

“Vintner's Daughter only has two beauty products in its face care line, but if I were to choose to only have two products for the rest of my life, then these would be them.”

Active Botanical Serum

Vintner's Daughter Active Botanical Serum

“Vintner's Daughter only has two beauty products in its face care line, but if I were to choose to only have two products for the rest of my life, then these would be them.”

Vintner's Daughter
Active Botanical Serum
164,00 EUR
5

House of Dagmar Organic Cotton Jeans

“House of Dagmar makes great clothes cut for a woman, their jeans have been part of my everyday wardrobe for years.”

Peggy Denim Organic Cotton

House of Dagmar Organic Cotton Jeans

“House of Dagmar makes great clothes cut for a woman, their jeans have been part of my everyday wardrobe for years.”

House of Dagmar
Peggy Denim Organic Cotton
65,00 EUR